Serums 101: A Vitamin Pack for your Skin

When it comes to skincare, there are a plethora of different products available. However, one of the most effective and underrated products is the serum. Serums are possibly one of the most important elements of an effective skincare ritual because they are lightweight, yet highly concentrated formulas that penetrate deeply into the skin. Packed with vitamins and minerals, serums deliver potent, active ingredients that help to target specific skin concerns. Using a serum regularly can give your skin a firmer, smoother texture, make pores appear smaller, brighten the skin and increase moisture.

So, how do you best layer serums for maximum effectiveness?woman cleansing faceStart with a clean canvas: It’s essential to start with clean skin before applying any skincare products, as this allows the products to penetrate deeply into the skin.

hydrating facial serums

Layer your serums correctly: These lightweight moisturizers are made up of smaller molecules than most other products which allows their beneficial active ingredients to penetrate deeper into your skin, so it's important to apply them in the correct order for maximum absorption. 

brightening serum on finger

Apply one or two drops of our serums to your skin, making sure to address specific areas - like around the eyes, corners of the mouth, and anywhere you have a skin issue that you'd like to target. Always wait for your serum to fully absorb before you apply another, allowing the active ingredients to penetrate your skin effectively. (In the case of our serums it is important to apply the Brightening Serum before the Firming Serum because the molecules in the Brightening Serum are smaller and need to go on first).

This is the point at which you can also apply eye creams like our Revitalizing Eye Repair and facial oils like our Luminous Oil.

woman with moisturizer on face

Finish with a hydrating moisturizer: After applying serums, you should follow up with a nourishing moisturizer to lock in hydration and ensure that your skin stays healthy and plump.

In conclusion, serums are an integral part of a results-driven skincare ritual, providing deep penetration and powerful ingredients that target specific skin concerns. When layering serums, it’s important to apply them in the correct order and allow each one to absorb fully into the skin before applying the next. Incorporating serums into your skincare ritual is a must for achieving healthy, radiant skin.