The Most Powerful Step in your Skincare Ritual

glowing youthful skin

Let's be honest, we would all love to turn back the hands of time when it comes to our skin!

And though we can't reverse the aging process or change the skincare mistakes we've made in the past (cough, not wearing SPF and/or neglecting our skin, cough) we can take control of the present and give our skin the nourishing moisture and vitamins it craves to look its best. That's why we're sharing the most powerful step you can take in your skincare ritual to get glowing, happy skin - Serums!


Woman applying facial serum

What is a Serum?

Serums are light, easily absorbed oil- or water-based liquids that you spread on your skin and are typically packed with anti-aging, skin-nourishing ingredients meant to target specific skincare issues.

Here at RBA, we believe that serums are a vitamin pack for your skin!

Woman with glowing skin

How Do Serums Work?

Serums are comprised of small molecules which allow the skin to quickly and deeply absorb high concentrations of active ingredients. Many serums powerfully target specific skincare concerns, leaving your skin brighter, more hydrated, and healthier.

Woman with youthful skin

When Do I Use a Serum?

Sometimes it can be intimidating and a little confusing to find a complete skincare ritual that's right for you, but once you know what works, it becomes second nature and our hope at RBA Skincare, is that we can help you build a self-care ritual that you actually end up looking forward to! It's important to always apply your serum(s) after you cleanse and before you moisturize. (If you're applying a polish or mask, a serum should be used after your polish/mask and again, before applying moisturizer. (This way, the moisturizer will help to lock in all of those yummy, skin-loving ingredients!)

Firming Face Serum

What's the Best Serum for Firmer, Younger-Looking Skin?

We may be a little biased, but we recommend our nourishing Firming Serum. This moisturizing serum utilizes a powerful array of ingredients such as Meadowfoam Seed Oil, DMAE, MSM, Vitamin E, and Aloe Vera, which work together to moisturize, improve firmness and elasticity, diminish fine lines and wrinkles, as well as soothe and calm the skin.

four women with youthful healthy skin

Any Other Tips for Serum Application?

  • When applying a serum, make sure your face has been fully cleansed and is free of dirt and environmental toxins. 
  • Avoiding tugging and harshly rubbing it into your skin.
  • Pat the serum into your skin, allowing it to gently and easily absorb.
  • Give your skin 1-3 minutes to fully absorb all of the effective ingredients.
brightening face serum

RBA Pro Tip:

Apply our Brightening Serum first, followed by the Firming Serum. When the two are used in conjunction, they boost the effectiveness of each other’s anti-aging active ingredients, resulting in brighter, smoother skin.

Not sure which skincare products are right for you? Take FREE Skincare Consultation! Our RBA experts are standing by to curate a unique skincare ritual, specific to your skincare goals and needs. You'll even get a discount code for your purchase!